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This blog post helps highlight a few of our past deep dives into ticketing marketplaces with founders & leaders from marketplaces like StubHub, SeatGeek, and Ticketmaster. We recommend referencing the past group chats, recap posts in the community, and also following these leaders in the space if you're interesting in learning more about ticketing, events, and experience marketplaces.
Jeff Fluhr is now a Partner at Craft Ventures, but was previously the Co-founder & CEO of StubHub, which is a leading ticketing marketplace that was notably acquired by eBay for $300M. Jeff joined us for a group chat where we dove into the founding story for StubHub, did a deep dive into it as a ticketing marketplace, got to learn some unique insights like how their initial GTM strategy evolved from B2B to consumer, how they unlocked growth through Google Ads to eventually build a marketplace at scale, more on the acquisition by eBay, some of the challenges operating in the ticketing space, learnings now looking back, and more.
Note that you can also see a recap post with the recording, notes, & highlight clips from Jeff’s group chat here.
Jack Groetzinger is the Co-founder & CEO of SeatGeek, which is a leading marketplace for fans to buy & sell tickets to live events across categories like sports, music, entertainment, and more. Jack joined us for a group chat to share more about the founding story for SeatGeek, did a deep dive into it as a vertically integrated ticketing marketplace, why they’ve vertically integrated (and how this is part of their core value prop), how they've raised over $400M+ from top investors, scaled the team to 900+, challenges operating in the ticketing space, and more.
Note that you can also see a recap post with the recording, notes, & highlight clips from Jack’s group chat here.
Andrew Blachman is now a marketplace investor, but was previously the CEO of GetMeIn!, which was a leading ticketing marketplace in Europe that acquired by Ticketmaster. Andrew joined us for a group chat where he shared more about his experience leading GetMeIn!, how they scaled to become a leading ticketing marketplace in Europe, more on the Ticketmaster acquisition, some of the specific challenges operating in the ticketing space, learnings now looking back, tips for founders building in the space today, and more.
Note that you can also see a recap post with the recording, notes, & highlight clips from Andrew’s group chat here.
The founders & leaders above have been incredibly generous in contributing their time to share more about their experience, insights, and learnings with the Everything Marketplaces community. We'd like to mention a huge thanks to them for doing so and also actively supporting founders in the community. Hopefully the above helps for those that are building in ticketing, events, or even experiences marketplaces and looking to learn more from leaders in the space.
Want to connect with other marketplace founders & teams building in this space? We shared an events, experiences, & ticketing marketplaces connect thread in the community here. You can also join the discussion around this post in the community here.
