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This blog post helps highlight some of our recent group chats that we’ve had with founders & leaders from marketplaces like Outschool, HopSkipDrive, Bounce, Winnie, Peerspace, Convoy, and Alibaba sharing about marketplace expansion. We recommend referencing these clips from our past group chats to learn about category & market expansion when building a marketplace.
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Amir Nathoo Sharing About Category Expansion At Outschool

Amir Nathoo is the Co-founder Outschool, which is a leading online education & learning marketplace. Amir shared how they’ve approached expanding into new categories for online classes & learning at Outschool.
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Note that you can also see the full recap post with the recording, notes, & highlight clips from our group chat with Amir here.
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Joanna McFarland Sharing The New Market Launch & Expansion Playbook for HopSkipDrive

Joanna McFarland is the Co-founder & CEO of HopSkipDrive, which is a leading transportation service & marketplace for kids. Joanna shared the new market launch & expansion playbook for HopSkipDrive.
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Note that you can also see the full recap post with the recording, notes, & highlight clips from our group chat with Joanna here.
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Cody Candee Sharing How Bounce Launched & Expanded Into New Markets

Cody Candee is the Founder & CEO of Bounce, which is a leading marketplace for luggage storage. Cody shared how Bounce expanded into new markets outside of New York City after their initial launch.
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Note that you can also see the full recap post with the recording, notes, & highlight clips from our group chat with Cody here.
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Sara Mauskopf Sharing The Category Expansion Playbook For Winnie

Sara Mauskopf is the Co-founder & CEO of Winnie, which is a marketplace that makes it easy for parents to discover trusted childcare providers nearby. Sara shared the playbook that Winnie uses for expansion into new categories.
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Note that you can also see the full recap post with the recording, notes, & highlight clips from our group chat with Sara here.
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Matt Bendett Sharing About Market Expansion At Peerspace

Matt Bendett is the Co-founder & CEO of Peerspace, which is the leading marketplace for booking spaces & venues. Matt helped share about expansion at Peerspace, along with the role experimentation & testing played when they were expanding into new markets.
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Note that you can also see the full recap post with the recording, notes, & highlight clips from our group chat with Matt here.
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Sparsh Mehta Sharing His Experience Leading Expansion At Convoy

Sparsh Mehta previously led growth at Convoy, which was a B2B marketplace for trucking & freight. Sparsh shared about his experience leading growth & expansion at Convoy, along with some of his key learnings now looking back.
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Note that you can also see the full recap post with the recording, notes, & highlight clips from our group chat with Sparsh here.
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Casey Winters Sharing About Growth Through Category Expansion

Casey Winters is a Growth Advisor to notable marketplaces like Bounce, Whatnot, Thumbtack, and more. Casey helped answer a question during the group Q&A on marketplace growth through category expansion.  
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Note that you can also see the full recap post with the recording, notes, & highlight clips from our group chat with Casey here.
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Jonathon Barkl Sharing The New Market Launch & Expansion Playbook For AirGarage

Jonathon Barkl is the Co-founder & CEO of AirGarage, which is a full-stack parking management solution. Jonathon shared the new market launch playbook that they use at AirGarage for expansion.
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Note that you can also see the full recap post with the recording, notes, & highlight clips from our group chat with Jonathon here.
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Katerina Petraki Sharing About Expansion With Alibaba As A B2B Marketplace

Katerina Petraki was previously Head of Expansion at Alibaba, which is the largest B2B marketplace that powers global trade. Katerina shared about expansion at Alibaba, along with how she advises B2B marketplaces to think about expansion in general.
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Note that you can also see the full recap post with the recording, notes, & highlight clips from our group chat with Katerina here.‍

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These founders & leaders have been incredibly generous in contributing their time to share about their experience, insights, and learnings with us. We'd like to mention a huge thanks to them for doing so and also actively supporting founders in the community. Hopefully these clips are helpful references for learning more about both category & market expansion when building a marketplace.

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Want to connect with other founders to discuss this in the community? You can see where this was posted in the community and join the discussion here.