5+ Founders & Leaders Share About Disintermediation

5+ Founders & Leaders Share About Disintermediation

Blog Post
March 4, 2025


This blog post helps highlight some of our recent group chats that we’ve had with founders & leaders from marketplaces like Thumbtack, Peerspace, Goldbelly, SidelineSwap, Freightos, and Upwork sharing about marketplace disintermediation. We recommend referencing these clips from our past group chats to learn more about preventing marketplace disintermedation.

Matt Bendett Sharing How Peerspace Prevents Disintermediation

Mattt Bendett is the Co-founder & CEO of Peerspace, which is the leading marketplace for booking spaces & venues. Matt shared how value added services and insurance helps prevent disintermediation on Peerspace.


Note that you can also see the full recap post with the recording, notes, & highlight clips from our group chat with Matt
here.

Marco Zappacosta From Thumbtack Sharing About Marketplace Disintermediation

Marco Zappacosta is the Co-founder & CEO of Thumbtack, which is one of the largest marketplaces for home services. Marco shared his thoughts on disintermediation, the use cases where it might apply to Thumbtack, and also how monetization factors into potential disintermediation on Thumbtack.


Note that you can also see the full recap post with the recording, notes, & highlight clips from our group chat with Marco
here.

Neel Murthy Sharing How Goldbelly Prevents Disintermediation

Neel Murthy was previously the Head of Growth at Goldbelly, which is one of the largest food commerce marketplaces. Neel helped share how Goldbelly prevents disintermediation and restaurants from going off their platform directly to customers.


Note that you can also see the full recap post with the recording, notes, & highlight clips from our group chat with Neel
here.

Brendan Candon Sharing How SidelineSwap Prevents Marketplace Leakage

Brendan Candon is the Co-founder & CEO of SidelineSwap, which is one the largest marketplaces for buying & selling sporting equipment. Brendan shared how SidelineSwap helps prevent disintermediation or marketplace leakage through buyer guarantees.


Note that you can also see the full recap post with the recording, notes, & highlight clips from our group chat with Brendan
here.

Ruth Amaru Sharing How Freightos Prevents Disintermediation

Ruth Amaru was previously the Chief Product Officer at Freightos, which is a leading B2B freight marketplaces. Ruth shared how Freightos prevents disintermediation and also increases repeat transactions through their marketplace.


Note that you can also see the full recap post with the recording, notes, & highlight clips from our group chat with Ruth
here.

Irem Metin Sharing How Upwork Prevents Disintermediation

Irem Metin was previously the VP of Product at Upwork, which is one of the largest freelancer & hiring marketplaces. Irem shared about Upwork and how they prevented disintermediation through building trust, along with ratings & reviews.


Note that you can also see the full recap post with the recording, notes, & highlight clips from our group chat with Irem
here.


The founders & leaders above have been incredibly generous in contributing their time to share more about their experience, insights, and learnings with the Everything Marketplaces community. We'd like to mention a huge thanks to them for doing so and also actively supporting founders in the community. Hopefully these clips are helpful references for learning how to prevent marketplace disintermediation.


Want to connect with other founders to discuss this in the community? You can see where this was posted in the community and join the discussion here.