Riccardo Montis is a performance marketing expert specialising in online marketplaces. With hands-on experience founding Eshel, a marketplace for independent retailers, Riccardo understands the challenges of marketplace growth from day one. This real-world experience inspired him to establish Dealshake, a performance marketing agency dedicated to helping marketplaces scale efficiently.

Dealshake delivers exceptional growth for platforms like MentorCruise and Basejam through tailored multi-channel advertising strategies. MentorCruise, a leading mentoring marketplace for tech, operates in 130+ countries with a network of 4,500+ mentors and over 18,800 successful matches. He helped MentorCruise achieve an 82% decrease in CPA, 936% growth in conversions. His expertise spans Google Ads, Meta Ads, TikTok Ads, Pinterest Ads, and X (formerly Twitter) Ads, supported by tailored static and video ad creatives.While running Dealshake as his main focus, Riccardo also teaches advanced ad strategy and marketing analytics at Ravensbourne University London.

Riccardo can help with the following:

• Paid advertising: Across Google, Meta, TikTok, LinkedIn, Pinterest, and X (formerly Twitter) Ads.‍
• Ad creative development: Static images and video ads tailored for ad performance.‍
• Funnel optimisation: Strategy to improve conversions, CRO, and user journey of your marketplace.‍
• Campaign tracking: Google Analytics, Google Tag Manager, event setup and maintenance.
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Marketplace content:

• Walkthrough of Google Ads Creatives Guide for the Top 100 Marketplaces
• Resource: Google Ads Creatives Guide for the Top 100 Marketplaces
• Resource: Meta Ads Creatives Guide for the Top 100 Marketplaces
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Links: Everything Marketplaces profile, LinkedIn

“Riccardo and the Dealshake team transformed how we approach demand generation for our career coaching marketplace. Unlike other consultancies, Riccardo not only mastered the technical side of paid advertising but also optimised our entire business stack. Their strategy reduced our customer acquisition costs and improved campaign efficiency, all while being perfectly tailored to our size and needs. Their ability to run multiple experiments, streamline creative production, and provide a hands-off experience for our team was a game-changer.”

- Dominic, Founder & CEO of MentorCruise

"Before working with Riccardo, managing Google Ads was a fluctuating, unpredictable process. But from day one, his expertise brought immediate clarity and improvement. Inquiry volume doubled within months, while key Google Ads metrics like impression share steadily increased. Riccardo’s deep experience with marketplaces set him apart, especially with his strategic approach to long-term growth, and data-driven insights. His guidance was transformative for our business."

- Chris, Founder of Basejam