Mike Williams is the founder of Everything Marketplaces and Marketplace Capital. Prior to starting the community, Mike started & scaled Studiotime, which was an online marketplace for booking music studios. Mike launched Studiotime, scaled it to 35+ countries, and successful acquisition in 2020.

Mike focuses on working with founders in the Everything Marketplaces community, but also tries to help early stage founders.

Mike can help with the following:

• Idea stage: Working through your marketplace idea, how to define problems, understand how this translates over to marketplaces, etc.
• Going from 0-1: Defining what an initial MVP might look like, tools you can leverage to quickly build it, launch, and get traction for validation.
• Cold start problem: Specific strategies & tactics to overcome the cold start problem when launching.
• Expansion: Coming up with an expansion strategy (category and/or markets), how to evaluate opportunities for expansion, rank them, and come up with a GTM & expansion strategy to execute on.
• The founder journey: Are you looking to learn what goes into starting & scaling a marketplace? Are you trying evaluate your current progress, benchmark where you are at against other marketplaces, or even evaluate your strengths & weaknesses as a founder?
• Other: Discussing anything marketplaces, doing deep dives into markets, opportunities, learning about existing marketplaces, etc.
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Marketplace content:

• Essential Marketplace Advice
• 5 things to-do & not do when building initial marketplace supply
• 25 Creative Ways To Get Your First Marketplace Users Or Supply
• The Guide To No Code Marketplaces
• A Brief Guide To Building A Community-Driven Marketplace
• The Comprehensive Guide To Marketplace SEO
• "Marketplace Metrics & KPIs 101"
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Links: Everything Marketplaces profile, LinkedIn