Matt Bendett is a marketplace co-founder and senior executive specializing in operations, growth strategy, and go-to-market leadership for startups and public companies. Known for working closely with founders, Matt excels at auditing business challenges, setting strategy, and executing plans to drive near-term goals aligned with the company vision.

He began his career at Electronic Arts where he led global marketing and GTM campaigns for blockbuster franchises like The Sims and Dead Space, managing a $200M+ revenue P&L and a $30M marketing budget. Later, as a co-founder of Peerspace, he built and scaled a transformative event venue marketplace to $500M+ GMV with over 1M bookings across North America, Europe, and Australia.

With 10+ years in building operations, growth, and GTM functions at Peerspace, Matt now partners with companies to accelerate growth and operationalize critical functions. His advisory and fractional consulting practice is hands-on, founder-friendly, and tailored to each company’s unique needs in product, operations, and marketing functions.
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Key areas Matt can help your marketplace business:

• Operating System implementation:
  • Company Mission & Strategy
  • Organizational Design & Team Charters
  • Company Alignment, Priority Setting & OKRs
  • Change Management
  • Recruiting & Hiring Strategy 
• Marketplace Strategy:
  • Metro Expansion Playbook
  • Marketplace Dynamics & Liquidity Framework
  • KPI Construction & Analytics Advisory
  • Pricing & Monetization Models 
  • User Retention and Re-Engagement 
• Go-To-Market strategy:
  • Audience Segmentation 
  • Product Positioning
  • B2B/Supply Funnel Pipeline
  • Growth & User Acquisition
  • Sales Enablement Playbook
  • Cross-Functional GTM Facilitation 
• Customer Operations / G&A Augmentation:
  • Product Prioritization & Customer Feedback Loop
  • Customer Service Strategy & Org Design
  • Trust & Safety / Risk Mitigation Strategy
  • Vendor Partner Management
  • Legal & Insurance Advisory
  • Fundraising Pitch Strategy
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Marketplace content:

• Recording from Everything Marketplaces group chat ‍
• Key Learnings & Lessons From Marketplace Expansion At Peerspace
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Links: Everything Marketplaces profile, LinkedIn

“Matt is a passionate, mission-driven founder with a rare ability to balance big-picture vision with tactical strategy and execution. He’s a builder at heart, capable of kickstarting functions, assembling teams from scratch, and adapting operations and marketing initiatives to meet our evolving business needs. Matt scaled our operations through multiple growth stages and was instrumental in uniting our organization around our core mission. He’s an invaluable partner to any founder looking for a strategic and hands-on ally."

-Rony Chammas, Co-Founder & Chief Strategy Officer, Peerspace