Katerina is a seasoned go to market operator and investor with a focus on B2B marketplaces and SaaS. She has spent her career launching and scaling new ventures at the intersection of digitizing legacy industries, data platforms and network effect businesses. She has done this as an operator, entrepreneur, consultant, and investor. She loves startups, marketplaces, and international business dynamics.

Most recently, she led the international expansion of alibaba.com, through GTM strategy, partnerships, and investments. During that period, the business grew to over $40 billion of annual GMV, with 4x revenue growth, and transformed from a listings' directory to the largest global B2B trading platform.

Previously, she was a strategy consultant with Deloitte and held various leadership roles at Thomson Reuters, after launching her own biodiesel business in Greece.

She is an active angel investor, startup mentor (Techstars, Endeavor), Board Advisor (Goodwork), and LP (Marketplace Capital Fund). She is particularly passionate about leveling the playing field for under-represented founders.
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Katerina can help with the following:

• Finding product-market fit: Finding the right market, target customers, refining value prop, strategy, validation, sales outreach, tracking right metrics, etc.
• Growth & Expansion: New category, geographies, buyers/sellers acquisition, positioning, growth tactics, partnerships / ecosystem strategy.
• Fundraising: Deck, pitching, intros to VC's and other angel investors.
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Marketplace content:

• Recording from Everything Marketplaces group chat
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Links: Everything Marketplaces profile, LinkedIn

"Katerina is a star! She’s been such a valuable resource and thought partner as we’ve been figuring out our go-to-market motion. What I love about working with her is that she doesn’t just live in the strategy world like most people—her advice is actually actionable and easy to put into practice. She’s that rare mix of a thinker and a doer, and it makes all the difference."

- Simba Jonga, Founder & CEO of LaborUp