Danny Martinez is a marketplace operator, advisor, and growth enthusiast. He started his tech career at eBay (3 years), followed by Airbnb (4 years). In these roles, he worked in both analytical and commercial roles. His final role at Airbnb was interim GM for the UK and Northern Europe markets.

After leaving Airbnb, Danny has worked for various earlier-stage companies. His latest operator roles have been with marketplaces focused on internationalisation (YoungOnes, Landfolk) and coaching marketplaces on SYSTM, a startup accelerator in London, UK. Before that, he worked as a head of growth for Prolific. As the first commercial hire, he set up the team and GTM plan that allowed them to scale to $10M+ in revenue.

He is currently focused on interviewing founders and operators for a hiring newsletter, Hiring Humans. In this weekly newsletter, he explains how founders use AI to run their startups and hire their teams.

Danny also enjoys advising marketplaces on their go-to-market (GTM) strategies. He does this within both advisory and more involved operational roles.
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Danny can provide consulting help with the following:

• Setting up a growth model: Enables companies to understand marketplace dynamics and growth through a select few metrics
• Setting up user research: Making sure you understand your users and their psychology
• Hiring the right team to execute on a go-to-market (GTM) plan: For all growth stages: acquisition, activation, retention, etc.
• Identifying opportunities within your:
  • Product onboarding experience (focused on activation rate)
  • Product roadmap (focused on growth/distribution)
  • Website (focused on messaging/positioning)
  • Product pricing (focused on competitor analysis)
• Ensuring you have the right approach to growth experimentation in your company: Setting you up for growth (and learning)
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Marketplace content:

• Recording & resources from workshop on marketplace expansion
• Three Ways To Build Trust As A Marketplace
• The Importance Of Quality Supply & Listings
• How To Get Your Marketplace Flywheel Spinning
• A Deep Dive Into Marketplace Expansion
• Marketplace Expansion Mistakes & Learnings

Links: Everything Marketplaces profile, LinkedIn

"Danny consulted with us at a crunch time for our company, we were between Seed and series A and building our hyper growth strategy. Danny helped us think through our marketplace growth strategy and prioritise channels with high impact and high efficiency. He also helped us hire for key roles such as marketing leadership. I’d love to have Danny on any team that I am part of, Danny puts people first in a way that makes sense for the company and for the individual motivations, he also is very clear about things that aren’t working, why and how we could do it differently. Thank you Danny, appreciate all you did for our company growth."

-Sarah Louragh (ex-COO @ Motivo )