Chad Chriestenson is a marketplace expert specializing in data infrastructure, analytics, and strategic operations. With extensive experience building scalable data systems and aligning analytics with business objectives, Chad is the go-to resource for marketplace leaders looking to optimize performance and drive growth through data-driven strategies.

In his career, Chad has led initiatives to design and implement robust data infrastructure, integrate analytics into strategic decision-making, and streamline operations to achieve sustainable growth. His expertise spans the intersection of data, strategy, and operations, with additional strengths in financial modeling and change management.

Chad combines technical expertise with strategic insight, making his approach both practical and tailored to the unique needs of marketplace businesses.
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Key areas Chad can help your marketplace business:

• Data Infrastructure & Analytics:
  • ‍Design and implement scalable data infrastructure for reliable analytics and reporting.
  • Develop KPI frameworks and dashboards to track and optimize marketplace performance.
  • Build ETL pipelines and automated workflows for seamless data integration.‍
• Strategic & Operational Excellence:
  • ‍Align data insights with business strategy to drive growth and profitability.
  • Create and implement operational frameworks to streamline processes and scale efficiently.
  • Lead cross-functional teams through change management and organizational transitions.‍
• Marketplace Growth & Optimization:‍
  • Establish pricing strategies and unit economics tailored to marketplace dynamics.
  • Design experiments to test and improve product-market fit, user retention, and engagement.
  • Leverage data to refine acquisition, activation, and retention strategies.
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Links: Everything Marketplaces profile, LinkedIn

"Chad has been instrumental in building our entire data infrastructure from scratch and has continuously re-engineered it to meet the evolving needs of our business and team. His remarkable ability to transform data into actionable insights and strategic direction is essential as we tackle the complex challenge of creating a two-sided marketplace."‍

-Nic De Castro, Founder & CEO of LandTrust
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"...one of Chad's greatest strengths is his desire to seek out and understand the 'why' before he launches into the 'what' or the 'how'... [he] routinely summarizes the metrics as a corporate leader with the few actionable key points the team should take away and apply their efforts to - that is what is truly valuable to every organization as they seek to leverage their analytics to most effectively drive the business."‍

-Mark Young, CTO at Parcel