Alex Allan is a fractional CPO and product consultant specializing in helping mid-stage startups create and sustain a competitive product edge.

Based in Berlin, Germany, Alex has supported over 20 organizations, delivering impact in marketplaces across sports and wellness, financial services, education, affiliate marketing, and online dating.

His roles in leading product and tech have helped companies make more with less, optimize conversion, improve retention and ensure they secure funding.
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Alex can help with the following:‍

• Product Management & Leadership: Fractional/interim product management and leadership, working hands-on with engineering teams, designers, data analysts and product managers to deliver impactful product changes with strong ROI. Development of product strategy in line with company aims.
• ‍Data-Driven Analysis: Optimizing conversion, retention, and supply/demand with data insights to drive growth.‍
• Cross-Collaboration: Brining marketing, sales, tech, and product teams together and towards shared goals.‍
• M&A & Post-merger Integration: Due diligence, integrations planning and execution, as well as the team and human side of M&A transactions.‍
• European Expansion and Outlook:  Internationalisation, localisation, entering and hiring in European markets.
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Links: Everything Marketplaces profile, LinkedIn

"Alex played a pivotal role as our interim CPO at GotPhoto, allowing us to reach our next level of growth. Not one to shy away from hard talks, Alex drove changes that bolstered our tech team's structure and company strategy. He's dynamic, engaging, and compassionate and committed to making significant and lasting contributions.

I recommend Alex for any roles that demand leadership, strategic vision, structure and tech expertise."

- Benedikt Greifenhofer, CEO of GotPhoto

"Alex stepped into our organization during a crucial period of transition, and from the outset, he demonstrated an exceptional ability to grasp complex strategic challenges and provide actionable solutions.
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Throughout his year with us, Alex exhibited exemplary leadership qualities. his strategic vision, dedication, and hands-on approach inspired our product teams to perform at their best."

- Xiuhong Sun-Lomax, Co-CEO of Yareto

"Alex's arrival at Envisio coincided with a period of significant growth and transformation. He quickly assessed our team structure and identified key challenges, proposing actionable solutions to align product strategies with broader company goals.

Alex's strong communication and interpersonal skills were instrumental in fostering collaboration across various levels of the organization."

-Jim Li, Founder of Envisio Inc