A Deep Dive Into Marketplace Expansion & Growth With Sparsh Mehta | EM Group Chat #164

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Sparsh Mehta

Recording of the Everything Marketplaces Group Chat #164 (7/2) with Sparsh Mehta, who's currently the Head of Growth at Belong. Belong is a housing marketplace that's taking the full-stack approach to making the process of renting a home easier. Belong has raised over $95 million from top investors like a16z, GGV Capital, and Battery Ventures. Prior to joining Belong, Sparsh helped led marketplace growth at Convoy.

0:06 Intro
1:14 Sparsh's background
2:46 Leading growth at Convoy
5:19 The expansion & growth playbook for Convoy
7:53 Managing marketplace growth & ops
10:13 Key learnings from convoy
15:56 An overview of Belong as a managed housing marketplace
17:35 The market expansion & launch playbook for Belong
23:28 Expansion & growth for early stage marketplaces
26:47 Examples of growth goals
28:59 The biggest expansion & growth mistakes marketplace founders make
31:02 Group Q&A on experimentation & testing with operationally complex marketplaces
34:53 Group Q&A on tips for making your first growth hire
37:46 Parting marketplace advice

Sparsh on Twitter: https://www.twitter.com/sparshmehta19
Belong: https://www.belonghome.com
Mike (Yoroomie) on Twitter: https://www.twitter.com/yoroomie

You can also find this group chat in audio format as an episode on our new Everything Marketplaces podcast on Apple Podcasts and Spotify. You can also connect with marketplace founders & leaders from our group chats in the Everything Marketplaces community.