Learnings & Insights From Launching Uber Pool With John Mark Nickels | EM Group Chat #175

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John Mark Nickels

Recording of the Everything Marketplaces Group Chat #175 (11/5) with John Mark (JM) Nickels, who’s currently the Senior Director of Product at Uber. Prior to Uber, JM was the Senior Director of Product Management at DoorDash, then before that was early at Uber, where he led the launch of Uber Pool in 2014.

0:05 Intro
1:10 John Mark's background
4:05 What led John Mark to marketplaces
6:21 Launching Uber Pool
8:46 Challenges & learnings from launching Uber Pool
11:29 John Mark's experience at DoorDash & challenges with it as a three-sided marketplace
13:38 Examples of how DoorDash focused on building merchant solutions
16:38 John Mark's current role as the Senior Director of Product Management at Uber
19:04 Learnings from supply expansion
21:10 Marketplace pricing at Uber
23:53 How marketplace matching is key for Uber
25:37 A day in the life for John Mark as the Senior Director of Product Management at Uber
27:13 Tips for marketplace founders
28:42 Group Q&A on aggregating supply or demand for marketplaces
30:38 Group Q&A on how Uber remains close to customers
32:29 Group Q&A on the possibilities for Uber as a "Super-app"
35:38 Group Q&A on Uber Shuttle
39:49 Group Q&A on the competitive nature for marketplaces
40:57 Group Q&A on tips accelerating product & user adoption
43:16 Parting marketplace advice

John Mark on Twitter/X: https://www.x.com/nickelsjm
John Mark on LinkedIn: https://www.linkedin.com/in/jmnickels
John Mark's website: https://www.rhythmofbeing.com
Mike (Yoroomie) on Twitter/X: https://www.x.com/yoroomie

You can also find this group chat in audio format as an episode on our Everything Marketplaces podcast on Apple Podcasts and Spotify. You can also connect with marketplace founders & leaders from our group chats in the Everything Marketplaces community.