Scaling HopSkipDrive As A Leading Transportation Marketplace For Kids With Joanna McFarland | EM Group Chat #169

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Joanna McFarland

Recording of the Everything Marketplaces Group Chat #169 (8/27) with Joanna McFarland, who’s the Co-Founder & CEO of HopSkipDrive. HopSkipDrive is a transportation service & marketplace for kids that’s used by over 10,000 schools and has scaled nationwide. HopSkipDrive has also raised $100M+ in capital from top investors.

0:06 Intro
1:14 Joanna's background
1:48 The founding story & first steps for starting HopSkipDrive
3:18 How HopSkipDrive pivoted from being a consumer marketplace to a B2B marketplace
5:13 An overview of HopSkipDrive as a leading transportation service & marketplace for kids
7:11 How HopSkipDrive is reaching schools & scaling demand
8:18 The markets that HopSkipDrive operates in
10:07 The HopSkipDrive new market launch & expansion playbook
12:20
How HopSkipDrive is onboarding & scaling care drivers
14:04 Learnings from operating in highly regulated markets
16:02 The HopSkipDrive team
16:44 Tips for team building & hiring
18:35 The fundraising journey & learnings after raising $100M+ from top investors
20:44 Group Q&A on overcoming objections from investors when fundraising
22:57 Group Q&A on marketplace seasonality
24:44 Group Q&A on how HopSkipDrive vets & onboards care drivers
27:12 Group Q&A on how HopSkipDrive prioritizes trust & safety as a marketplace
32:26 Group Q&A on how HopSkipDrive found product-market fit
35:57 Group Q&A on tips for selling to businesses for B2B marketplaces
37:50 Parting marketplace advice

Joanna on LinkedIn: https://www.linkedin.com/in/joannamcfarland
HopSkipDrive: https://www.hopskipdrive.com
Mike (Yoroomie) on Twitter/X: https://www.x.com/yoroomie

You can also find this group chat in audio format as an episode on our Everything Marketplaces podcast on Apple Podcasts and Spotify. You can also connect with marketplace founders & leaders from our group chats in the Everything Marketplaces community.