Recording of the Everything Marketplaces Group Chat #188 (4/15) with Jake Disraeli, who’s the Co-founder & CEO of Treet. Treet is a platform that makes it easy for brands to launch resale programs. Treet is used by over 150+ brands like and they’ve also raised $18M+ in capital from top investors like First Round Capital.

0:05 Intro
‍1:11 Jake's background
‍2:27 The founding story & first steps for starting Treet
‍4:19 How Treet worked with their first brands
‍7:02 How brands launch resale marketplaces on Treet
‍9:52 How Treet uses a launch playbook & checklist with brands
‍11:36 The customer experience when purchasing through a Treet resale marketplace
‍14:12 How Treet balances feedback & their product roadmap
‍18:28 Growth & expansion for Treet
‍20:42 The Treet team
‍21:21 Trends in fashion & commerce
‍24:13 Fundraising learnings after raising $18M+ in capital from top investors
‍25:56 Fundraising tips for early stage founders
‍29:11 Group Q&A on network effects for Treet
‍32:29 Group Q&A on expanding outside of fashion
‍34:24 Group Q&A on ISO marketplaces
‍37:38 Group Q&A on how Treet is leveraging AI
‍40:56 Parting marketplace advice

Jake on LinkedIn: https://www.linkedin.com/in/jakedisraeli
Treet: https://www.treet.co
Mike (Yoroomie) on Twitter/X: https://www.x.com/yoroomie
Mike (Yoroomie) on LinkedIn: https://www.linkedin.com/in/yoroomie
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You can also find this group chat in audio format as an episode on our Everything Marketplaces podcast on Apple Podcasts and Spotify. You can also connect with marketplace founders & leaders from our group chats in the Everything Marketplaces community.