How Tripadvisor Initially Drove Traffic & Built Reviews

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Steve Kaufer

Highlight clip from the Everything Marketplaces Group Chat #165 (7/16) with Steve Kaufer, who's Co-founder & former CEO of Tripadvisor. Tripadvisor is an early travel marketplace that’s scaled to now being one of the largest with over 1 billion reviews on their platform. Tripadvisor was acquired by IAC, merged with Expedia, and went on to IPO, which Steve led as the CEO until 2022.

Group chat recording: https://youtu.be/Qmc8GH3xNOo

Steve on Twitter: https://www.twitter.com/kaufer
Tripadvisor: https://www.tripadvisor.com
Give Freely: https://www.givefreely.com
Mike (Yoroomie) on Twitter: https://www.twitter.com/yoroomie

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