Recording of the Everything Marketplaces Group Chat #156 (4/16) with Casey Winters. Casey is a Growth Advisor to marketplaces like Whatnot and Bounce and was most recently the Chief Product Officer at Eventbrite. He’s also worked with marketplaces like Faire, Hipcamp, Airbnb, Thumbtack, and many more. Casey is a leading mind when it comes to product & growth for marketplaces and frequently publishes on his blog.

‍0:06 Intro
‍1:28 Casey's background
‍4:28 What led Casey to marketplaces
‍5:48 Casey's key marketplace learnings
‍7:41 How marketplaces can leverage supply to drive demand
‍13:30 Why frequency matters for marketplaces
‍17:33 Defining low frequency
‍19:16 A checklist for B2B marketplaces
‍22:52 The biggest mistakes marketplace founders make
‍24:18 Group Q&A on tips for marketplace growth through category expansion
‍28:21 Group Q&A on how to build initial networks with low frequency marketplaces
‍32:16 Group Q&A on the SaaS-first approach to building a marketplace
‍37:43 Group Q&A on when to move into being a marketplace & building network effects
‍43:47 Parting advice
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Casey on Twitter: https://www.twitter.com/onecaseman
Casey's blog & posts: https://www.caseyaccidental.com
Mike (Yoroomie) on Twitter: https://www.twitter.com/yoroomie
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You can also find this group chat in audio format as an episode on our new Everything Marketplaces podcast on Apple Podcasts and Spotify. You can also connect with marketplace founders & leaders from our group chats in the Everything Marketplaces community.