Recording of the Everything Marketplaces Group Chat #171 (9/24) with Ania Smith, who's the CEO of Taskrabbit. Taskrabbit is one of the largest local services marketplaces for hiring help with home tasks. Over 11 million tasks have been completed on Taskrabbit and they’ve scaled to a team of 400+, also operating in 9 countries. Prior to joining Taskrabbit as the CEO in 2020, Ania was also at Airbnb and Uber, so she has some incredible marketplace experience.
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0:05 Intro
‍1:09 Ania's background
‍3:41 Key learnings from Airbnb
‍6:26 Learnings from Uber
‍8:51 Joining Taskrabbit as the CEO
‍11:24 An overview of Taskrabbit as a local services marketplace
‍12:45 How Taskrabbit is helping Taskers increase their earnings
‍15:32 How Taskrabbit prevents marketplace disintermediation
‍17:38 How Taskers set their prices & keep their earnings
‍19:22 How Taskrabbit has evolved & scaled
‍20:27 How Taskrabbit drives demand
‍22:28 The advantage IKEA provides for Taskrabbit
‍25:32 Managing marketplace liquidity
‍28:07 The Taskrabbit team & Org structure
‍30:10 Tips for early stage founders
‍32:02 Group Q&A on how Taskrabbit is leveraging AI
‍33:59 Group Q&A on marketplace matching
‍35:24 Group Q&A on marketplace pricing
‍37:37 Group Q&A on how Taskrabbit encourages repeat usage
‍39:28 Group Q&A on Tasker tipping
‍40:33 Group Q&A on marketplace retention
‍43:31 Parting marketplace advice
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Ania on LinkedIn: https://www.linkedin.com/in/aniasmith
Taskrabbit: https://www.taskrabbit.com‍
Mike (Yoroomie) on Twitter/X: https://www.x.com/yoroomie
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You can also find this group chat in audio format as an episode on our Everything Marketplaces podcast on Apple Podcasts and Spotify. You can also connect with marketplace founders & leaders from our group chats in the Everything Marketplaces community.